VOICE ADVERTISING GUIDELINES
Ad Dimensions:
Full: 7” x 9.6”
Half 7” x 4.75”
Half: Vertical 3.5” x 9.6”
Quarter: 3.5” x 4.75”
Business Card: 3.5” x 2.32”
Specialty Ads
Glossy or Inside Covers: 8”x 10.75”
with 0.5” bleed around on all sides
Back Cover: 8”x 10.75”
with 0.5” bleed around on all sides
Leave a 2.25” x 3.75” space on Bottom Left for Address Box
Front Cover: 8”x 2.75”
with .5” bleed on right and bottom sides
With All Ads Especially Glossy Make sure that text is not within .5” from sides.
Reversed (White Font on a color Background) or Screened Text
In order to ensure readability, please use the following guidelines when using reversed or screened text:
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Reversed Text should not be smaller than 10 point. Reversed Text on a four-color background and (Fine) Serif Type should not be smaller than 12 points.
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Reverse Text should not be placed in a screened area containing less than a 70% screen or on a yellow or other light colored background.
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Text reproduced as a screen percentage should not be serifs or fine to medium weight and should not be screened at less than 80%.
Total Ink Limits:
In order to ensure the brightest color output, please use the following guidelines when choosing your colors:
| Colors used should not exceed 240% |
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In Adobe Illustrator you can check colors with the dropper tool and adding the percentages of the CMYK range shown on the INFO pallet
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In Adobe Photoshop, you can change your color setting to incorporate our printer’s guidelines
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- Under Edit, select Color Setting. The following should be set at - Gray: Dot Grain 30%, Spot: Dot Grain 30%, RGB: Convert to working RGB, CMYK: convert to working CMYK, Gray: Convert to Working Gray. Profile Mismatches/Missing Profiles: all options should be checked.
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Once you check that these options are correct, select settings type as custom.
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A new screen will pop up – choose a name for these setting. And set the options as follows: Ink Colors SWOP (uncoated), Dot Grain: Standard, 30%, Separation Type: GCR, Black Generation: Medium, Black Ink Limit: 90%, Total Ink Limit: 240%, UCA Amount: 0%
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- All Black elements should be created as 100% Black only and not a combination of CMYK. You may check the INFO pallet in Adobe Photoshop to ensure that Black is 100%
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Scanning Images:
Images scanned on a gray scale should = 200 DPI. Color Scans should = 350 DPI. Black & White Images (No gray scale) should = 1200 DPI.
Only two color spaces should be used when saving images Grayscale (black forms) or CMYK color (4-Color forms).
File Formats
The Voice now only accepts advertisements saved in a PDF Format. If this problem please contact our office to discuss other acceptable formats. Please ensure that all fonts are converted to outlines/curves and all text and images are properly embedded.
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